Adidas and Parley Celebrate World Oceans Day With Plastic Boost Sneaker
Adidas and Parley join forces this season for the release of the first ever performance sneaker made up using Parley Ocean Plastic. To help celebrate World Oceans Day, adidas and Parley for the Oceans will release a limited number of running shoes.
The environmental-free adidas x Parley running shoe is now available for people to earn by pledging their support for Parley’s Ocean Plastic program. The adidas x Parley shoe is a world first, using innovative technology to create performance products with Parley Ocean Plastic. With the shoe's upper made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, and includes illegal deep-sea gillnets retrieved by Parley for the Oceans’ partner organization Sea Shepherd. The shoe was created with adidas’ most innovative production method: adidas Tailored Fiber Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
As of June 8, World Oceans Day, people can enter to win a pair through an Instagram contest. People are asked to create a video that shows how they pledge to avoid single-use plastic items and support Parley’s Ocean Plastic Program. The competition closes on July 31, 2016. The full rules and list of participating countries is disclosed on adidas and Parley’s social channels. Get a more detailed glimpse at the shoe in the visual below.
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