Rochelle Levine is a Binghamton native, 3rd Generation Jeweler. Graduate of Maine-Endwell Senior high School 1985, SUNY-Geneseo with a Bachelor of Science Degree Business 1989, and Gemological Institute of America 1990. Rochelle has worked for her family business since High School. After graduating from GIA, Rochelle interned at another family jewelry store in Santa Monica CA for about a year before returning home in 1991.

The Endwell staff includes : Rochelle Levine, Phyllis Maus, George Wallach, Dottie Dzuba, Samantha Morris, Blanca Card

Their Binghamton Staff includes : Rochelle Levine, Karen Brown, Nancy Dziedzic, and Diane Murcko