Could Less Super Bowl Commercials Be on the Horizon?
We know that Super Bowl LI (51) will be played by the New England Patriots and the Atlanta Falcons. We know that Luke Bryan will perform the National Anthem and we know that Lady Gaga will perform the half-time show. What we don't know, at least not yet, is what the commercials will be like.
Ask me what my favorite commercials were from the 2016 Super Bowl and I'd probably look at you with a blank stare for a minute or two. Other than the Puppy Baby Monkey commercial (and I can't even remember the business it was promoting), I can't remember any other commercials. None. And I think that might be a first for my life.
I've always been a big fan of the Super Bowl commercials, but that's changed because there really haven't been a lot of fantastic ones that of the lack of amazing spots that held my attention in the past couple of years.
It appears that I'm not the only one who could care less about the commercials anymore. Die-hard football fans actually really just wish that there were more game screen time and less commercial time.
Steve Bisciotti, the owner of the Baltimore Ravens, told CBS Sports that he thinks the commercials are a huge reason ratings were down during the football season this year, "It doesn't take a genius to figure out that nobody wants to see two minutes of commercials, come back, kick the ball and then go to a minute-and-a-half of commercials. I've thought that was absurd since I was 20 years old."
It'll be interesting to see if Bisciotti gets his wish despite the fact that the Huffington Post reports that research has shown time and time again that Millennials are watching the Super Bowl for the commercials and not so much the game.
By the way, I checked and the Puppy Baby Monkey was a Mountain Dew commercial.